The logo is set in Texturina to evoke older typography and stories held throughout time. The branding is harsher, squarer, to balance this with the reality of being a technology company, using Syne for the headings.

Orange and Brown were taken as the primary colours, for fire and wood.

A shorter engagement without the time to build out an asset library, the project focused on core fundamentals. Type, colour, feeling, without building out a library. AI-generated imagery did not work, but proved helpful for the background behind UI items.

Grids and lighting effects were used to balance the natural elements with the technical.

We wanted a site that feels light, yet performant and premium.

A large part of this business is the media arm, The Sachin and Adam Show. This background in execution is maintained through motifs such as camera framing and SD card images woven through the site.